Small Business Promotion Week: Ritzy Glitzy

Published on December 15, 2025

By Office of Communication

When Dulce Sarahi Chairez got started doing eyelashes, she had no idea where her business journey would take her. She originally went to school to become an esthetician, but along the way she found a greater purpose. 

Chairez, owner of Ritzy Glitzy which operates out of the Refresh by Roxy Salon on Secretary Dr., got started doing eyelashes and body sculpting as a personal project beyond raising her children. She took an interest in herbalism when her husband was struggling with health issues, citing her roots in Mexico (where herbal remedies are often utilized due to accessibility) and a family friend as inspiration.

After earning a certificate in holistic herbal healing, Chairez added personalized herbal treatments to her list of services. She said that once word got out in her network of clients, most people started coming to her for herbal remedies. 

“It’s been incredible how many people believed in me and allowed me to help heal them. That’s when I fell in love with herbalism, and making a difference beyond just the aesthetics of things,” said Chairez.

In addition to her esthetician services, Chairez sells soaps, sprays, balms and tinctures with herbal makeups geared towards different ailments, as well as personalized recommendations on other vitamins or nutritional items. 

Chairez’s future goals include helping as many people as she can. 

“I need to keep going as long as I know that my clients are receiving the healing they need.” 

Learn more about Ritzy Glitzy by visiting their Facebook, following them on Instagram @ritzyglitzy01, calling (214) 254-0795 or visiting the Ritzy Glitzy booth in the Refresh by Roxi Salon at 854 Secretary Drive. Or you can visit the One Start Development Center, on the second floor at City Hall from December 15 - 19, 2025, during Local Business Promotion week. The City’s Planning and Development Service Department is also hosting Customer Appreciation Week during the same time and will be providing refreshments and bottled water for the customers visiting the Small Business Promotion table.

The City of Arlington is highlighting local small businesses throughout 2025. Canales Furniture, another Small Business of Arlington, who has grown substantially in the last few years, wants to give back to the community and is sponsoring this program with the Planning & Development Services Department for the year 2025. In their new headquarters at 102 E. I-20 Highway, they have dedicated a training room for their growing community, including free English-speaking classes, citizenship classes, and teaching small businesses on how to utilize social media as a marketing tool.