The American Rodeo Returns to AT&T Stadium in March
By Office of Communication
Posted on January 22, 2021, January 22, 2021

The American Rodeo participant

The American Rodeo will return to Arlington's AT&T Stadium this March, organizers recently announced. 

“The American Rodeo has always been about the cowboys and cowgirls and last year's rodeo had a lot to do with determining who not only qualified for the 2020 NFR, but who was eventually crowned the World Champion in each event,” stated Patrick Gottsch, Founder and President of Rural Media Group, Inc., parent company of RFD-TV, Rural Radio on SiriusXM and The Cowboy Channel. “With COVID understandably still challenging many rodeos around the country, we feel it is even more important to hold The American Rodeo as scheduled in March, in order to give cowboys a chance to win big money that counts towards PRCA's standings, and also give rodeo fans some sense of normalcy.

"Over recent months Texas has proven to be a popular and safer destination with practicing CDC guidelines for major sporting events with the World Series, the Wrangler NFR, and the Rose Bowl game, which all moved to Arlington from their originally scheduled locations over the past year.

 The American Rodeo is known as the world’s richest weekend in western sports due to its tremendous prize offering of $2.3 million. Qualifying events are held across the country, throughout the calendar year, as ropers and riders hope to compete and make it to The American Rodeo Semi-Finals and Finals.

 “The American Rodeo is so much more than just a rodeo or a payday for cowboys,” said Randy Bernard, CEO of The American Rodeo. “The money is so substantial; I always like to say it’s where dreams come true. We have seen cowboys and cowgirls walk away with over $1 million in one day and that is what our sport should be about. The story lines, the drama, the all comes out in one weekend. It truly is an amazing event that I look forward to every year.”

 The 11-day rodeo competition kicks off Feb. 25, 2021 in the Fort Worth Stockyards for slack and semi-finals, and the finals take place over the weekend of March 6-7, 2021 at the AT&T Stadium in Arlington. The American Rodeo unites the top athletes in the world from the PRCA and pits them against underdogs who advance from The American Rodeo Semi-Finals, together to battle for the biggest single, life-changing paycheck of their lives. All events will be broadcast live on The Cowboy Channel and RFD-TV.

 “I’m a known rodeo fan and really admire the strength and determination of the athletes,” said Jerry Jones, Owner, President and General Manager of the Dallas Cowboys. “The American Rodeo boasts a life changing prize purse for these competitors, and I couldn’t be more thrilled that it is returning to AT&T Stadium.

 “We believe that people from all over the country had such a positive experience in Texas for the recent NFR that many will want to return for more of the western experience that only Arlington and Fort Worth can offer at this time. With the new Hotel Drover opening, along with the John Wayne Experience, there is even more to see and do in the Historic Fort Worth Stockyards,” said Raquel Gottsch, CEO of The Cowboy Channel.

Tickets for The American are on sale now. Click here for more information. 

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