October 23, 2009

City Earns Two National Marketing Awards in Video Production

The City of Arlington Office of Communication has won two national awards for video projects that market Arlington as a premier destination for business.

The Savvy Awards Competition, sponsored by 3CMA City-County Communications and Marketing Association, recognizes the best in communications marketing, which includes television, video, publications and digital tools. The Savvy awards were presented during the 3CMA National Conference in Scottsdale, Ariz.

Entries from cities and counties from all over the U.S. were submitted by population group and judged on overall accomplishment, measurable outcomes, creativity, quality, content and budget. 3CMA is a leading organization for city and county governments that are innovating new and better ways of communicating. The association was founded in 1988 and has over 5,000 members.

The Office of Communication is a division of the Financial and Management Resources Department. The video projects were coordinated by Digital Media Editor Michael Nimocks.

About the Projects:

FBI National Academy
In 2008, the Arlington Police Department led a successful effort to win the bid for the 2012 FBI National Academy. The video created by the Office of Communication was used during the bid selection process held in 2008 at the FBI National Academy in Minneapolis. The video highlighted Arlington culture, community and location. The entire project was scripted, edited and produced in house with assistance from the Arlington Police Department.

Champion Arlington
In 2007, the City of Arlington ramped up its economic development efforts and enhanced many of the city’s marketing tools, which include web pages, newsletters and videos. The objective of the Champion Arlington video is to market the city to the business community as a place to live, learn, work and play while highlighting recent economic success stories such as the International Bowling Congress, Cowboys Stadium, and the Arlington Decorator’s Warehouse. The video was produced with assistance from the city’s Economic Development Office. Watch the Champion Arlington video at www.arlingtontx.gov/championarlington.