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PRESS RELEASES - March 2008
March 28, 2008
Arlington Wins National PR News Award for Clean Air Campaign
WHO: City of Arlington
WHAT: Received PR News Corporate Social Responsibility
(CSR) Award in the Green PR Campaign category for the 2007 Clean Air
Campaign. PR News is a leading publication covering the public
relations trade.
WHEN: March 19
WHERE: Awards luncheon at the National Press Club,
Washington, DC
WHY: PR News CSR Awards recognize individuals and
companies that successfully demonstrate that altruism, philanthropy
and employee commitment can go a long way towards making an impact
on a community, key stakeholders, and a company’s bottom line.
Background
The City of Arlington’s garbage collection company, Republic Waste
Services Inc, donated $100,000 for a public education campaign about
air quality issues. With these funds, a public awareness campaign,
entitled “What is your clean air IQ” was developed and implemented
in the summer of 2006. Materials were created that included
brochures in English, Spanish, and Vietnamese, air quality tester
kits, clean air website, brochure stands, newspaper and radio
advertisements.
About the 2007 Campaign
The strategy for the 2007 Clean Air Campaign was to use the
remaining funds from the 2006 campaign to reach as many citizens as
possible. A partnership with the Parks at Arlington Mall was
established with the goal of reaching their average of 5,280,000
visitors during the campaign period, August-October. This
partnership allowed the city to reach a large citizen base and the
mall to fulfill their 2007 Green Initiative objective. Mall
advertising materials were produced using the remaining campaign
funds and the mall provided in-kind advertising space valued at
$95,510. During the 2007 campaign period, on line requests for clean
air tester kits went from 65 in 2006 to 679 in 2007. Website hits
increased 1900%, from 165 in 2006 to 3,126 in 2007.
For more information about this award, call Special Projects
Coordinator Michelle Rice at 817-459-6426 or e-mail
Michelle.Rice@arlingtontx.gov. |
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