Arlington City Council member Kathryn Wilemon said the new logo reflects a more modern, vibrant city. Wilemon chairs the City’s Municipal Policy Committee, which saw an opportunity to update the city’s logo and incorporate the new design into several projects, including Interstate 30 and co-branding on an elevated storage tank.

This week, the new logo is being painted on the elevated storage tank at 318 N. Collins St. near downtown Arlington and the future Cowboys Stadium. The tank also includes official logos for the Texas Rangers, Dallas Cowboys and University of Texas at Arlington. This project, which also includes tank renovation and repairs, is scheduled for completion in July.

The logo is scheduled to appear on the Interstate 30 gateway to Arlington as part of $150 million in improvements. The design plans include towering retaining walls, iron work, bridges, pedestrian friendly walkways and additional lanes. More than 50,000 motorists travel this corridor between Dallas and Fort Worth daily. Phase I of this project is scheduled to start later this year.

The new logo is being phased in throughout the City of Arlington organization. It has been added to all electronic documents, the city’s website and cable channel. To save costs, the new logo will be placed on all new police cars and city vehicles as old ones are retired from service. Business cards and stationary will be updated with the new logo as re-orders occur.