|
PRESS RELEASES - MAY 2006
“We’re going shopping at Glorypark”
Steiner/Hicks Holdings reveal name for proposed Arlington
development
May 26, 2006
Steiner + Associates and Hicks Holdings LLC today took one more
step toward finalization of a Town Center project in Arlington,
Texas.
They gave it a name.
The co-developers said the mixed use project will be branded
Glorypark, a name they called a “complete” description of the
much-discussed development in Arlington.
Arlington is the home of Major League Baseball’s Texas Rangers
and the future home of the National Football League’s Dallas
Cowboys. It is a retail/office/residential development that is
planned to augment Arlington’s position as one of Texas’ most
important regional and national destinations. The developers
revealed the name in a briefing session to the Arlington City
Council.
The firm hired to brand the project, desgrippes gobé, met with
Arlington officials Tuesday to unveil the moniker. When approved,
Glorypark could open as soon as fall 2008. It could include 1.5
million square feet of retail space that mirrors Steiner’s Easton
Center in Columbus, Ohio and Zona Rosa in Kansas City, Missouri.
Marc Gobé, who is the author of Emotional Branding, headed the
project.
“We believe Glorypark will connect emotionally with guests and
residents, making it both a destination and brand opportunity. You
can attach the name Glorypark to a village, center, drive, square or
a parade,” said Gobé. “Glorypark will be an important place for
shopping, sports and office space. It will also be an enviable
address between Dallas and Fort Worth.”
Gobé said the evaluation process took four months and included
meetings with stakeholders. They also conducted numerous focus
groups to evaluate naming possibilities.
“We believe it’s a name that has vision, personality, and
distinctiveness,” said Gobé. “It’s always tough to re-name a place,
especially if the charge is to communicate a new concept and way of
life. Glorypark is a name that honors Arlington’s heritage and
celebrates its future.”
About Steiner + Associates
Founded in 1993 and located in Columbus, Ohio, Steiner +
Associates is a full-service real estate development company.
Steiner + Associates has completed nearly 4 million square
feet of new urban retail and mixed-use development including
Easton Town Center in Columbus, Ohio; Newport on the Levee in
Newport, Kentucky; Centro Ybor in Tampa, Florida; and Zona Rosa
in Kansas City, Missouri. The company currently has projects
underway in Camden, New Jersey; Kansas City, Missouri; Dayton,
Ohio; Hampton, Virginia; Milwaukee Wisconsin; and Arlington,
Texas.
About Hicks Holdings
Hicks Holdings was formed in January 2005 as a holding
company for the Hicks family’s sports, real estate and other
assets and investments. Its sports-related holdings include the
Texas Rangers Baseball Club, the Dallas Stars Hockey Club, and a
50% interest in the American Airlines Center. Hicks Holdings is
developing 200 acres around Ameriquest Field in Arlington. It is
also developing 40 acres in Frisco, Texas adjacent to the Frisco
Sports Complex. In January 2006, Hicks Holdings announced a
hotel development joint venture with Gatehouse Capital Corp., a
Dallas-based real estate investment firm, under which Hicks
Holdings will invest with Gatehouse Capital in high-end hotel
and residential real estate projects in Texas, California and
other U.S. regions. Hicks Holdings is also a partner with
Hillwood Development Company in the Victory Park project in
downtown Dallas. Hicks Holdings is the controlling shareholder
of Gammaloy, a leading oil and gas drilling tool rental and
manufacturing company, and of River City Landscape Supply, a
leading regional supplier of landscape materials. It also owns
Ocular LCD Inc., a Richardson, Texas-based maker of
high-performance liquid crystal displays, and recently formed
DirecPath to provide bundled DIRECTV programming, broadband
voice and data services, security and other locally based
services to multiple dwelling units. Through Hicks Trans
American Partners, Hicks Holdings also selectively pursues
corporate and real estate investments in South America.
Media contact:
Rick Ericson
The LeMaster Group
214-706-6000 |