ANNOUNCEMENTS

11/16/07
The Cheesecake Factory Opens in Arlington, Texas
CALABASAS HILLS, Calif.--(BUSINESS
WIRE)--The Cheesecake Factory Incorporated (Nasdaq: CAKE) today
announced the opening of its 137th Cheesecake Factory restaurant
at The Parks at Arlington on November 15, 2007. The opening
marks the Company’s 17th new restaurant opened in fiscal 2007.
The restaurant contains approximately 10,700 square feet and 300
seats.
About The Cheesecake Factory Incorporated
The Cheesecake Factory Incorporated created the upscale casual
dining segment in 1978 with the introduction of its namesake
concept and continues to define it today with the two highest
productivity concepts in the industry. The Company operates 137
restaurants throughout the U.S. under The Cheesecake Factory®
name with an extensive menu of more than 200 items and average
annual unit sales of approximately $10.6 million. Grand Lux
Cafe®, the Company’s second concept, has 11 units in operation
across the U.S. offering a broad menu of more than 150 items and
average annual unit sales of approximately $12.6 million. The
Company also operates two bakery production facilities in
Calabasas Hills, CA, and Rocky Mount, NC, that produce over 50
varieties of quality cheesecakes and other baked products.
Additionally, the Company operates one self-service, limited
menu express foodservice operation and licenses two bakery cafe
outlets to another foodservice operator. For more information,
please visit
www.thecheesecakefactory.com.