ANNOUNCEMENTS :: CHEESECAKE FACTORY TO OPEN AT THE PARKS

08/15/07
Cheesecake Factory to open at The Parks
By ANDREA JARES
Star-Telegram Staff Writer
It's official: The Cheesecake Factory will move into The Parks
at Arlington mall by the end of the year.
The restaurant will take 10,800 square feet on the second floor
of the former Mervyns space, said Cindy Thompson, marketing
manager for the mall at Cooper Street and Interstate 20. She
said the chain's high profile should draw diners from a wide
area when it opens in November.
"They are an icon," Thompson said.
Paperwork was finalized Thursday, said Howard Gordon, senior
vice president for marketing for the Calabasas Hills, Calif.,
company. The restaurant was believed to be coming to Arlington
after the company filed required forms with the state earlier
this year.
The Cheesecake Factory is a coveted tenant, offering many types
of dishes, a full bar and a variety of cheesecakes.
This will be the company's fifth restaurant in North Texas;
other Cheesecake Factorys are in Southlake, Frisco and Dallas,
and a Grand Lux Cafe is at the Dallas Galleria.
The company looked at the Arlington mall because of the good
business the other North Texas locations have had, Gordon said.
There are no plans for another restaurant in North Texas right
now, he said.
"We're very selective where we open up our restaurants," Gordon
said.
The Parks at Arlington bolstered its bid for the restaurant by
getting local business leaders involved and touting the coming
Cowboys stadium, Thompson said. Mall owner General Growth
Properties, one of the country's largest, has had a long
relationship with the company, she said.
"We showed them a great deal of enthusiasm," she said.
The mall is working on leasing the rest of the Mervyns space,
Thompson said. She said she can't say more about prospective
tenants while negotiations continue.
The 85,000-square-foot Mervyns building has been vacant since
the end of 2005, when the California company closed many of its
stores. In January, General Growth Properties bought the space,
enabling the mall to move forward with remodeling and leasing
plans, Thompson said.
"It's the front door for the mall," Thompson said. "When they
redevelop the space, it will not only be an awesome focal point
for the restaurant but also the mall."